The Official Avanoo Blog
Three years ago, my company, Avanoo, was still in its infancy. We were four people and not much more than a vision and a team crazy enough to believe we could achieve it. Somehow, we’d just closed a deal with a large, well-known consumer brand.
A few days ago, I spoke with the CEO of a medium-sized company who shared with me a [confidential] story about a group of unethical people who he felt were trying to ruin him and his company. He was distraught, and he asked for my advice.
…The good news is that people WANT to be engaged. People want to love their jobs. They want to be happy and fulfilled. They want the deep connection that makes coming to work a joy.
By mid-2014, Avanoo had been around for a year. We had a product people loved, but we barely had enough money to pay for rent and ramen, and our highest paying client allocated more of their budget to Kleenex than they did to Avanoo.
Yesterday, a large multi-national client took me on a tour of their corporate offices. They showed me, proudly, how their values were pasted all over their walls, alongside pictures of many of the employees who’d helped drive success for the company.
Stories, philosophies, learning, and joy from the front lines.
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