Avanoo Blog

Our blog includes collections of insights from Avanoo’s CEO, industry reflections, culture reflections, and articles also published in Avanoo’s newsletters.  

When to Break the Rules

An older hispanic woman was sobbing, and had bags strewn about at an airline ticket counter in Nevada. Worried, I approached the counter. The older woman was speaking Spanish, and the airline ticket counter attendant wasn’t understanding.

The Power of Four People Who Care

In early 2010, I closed an organization I’d run for six years. It was one of the most painful experiences of my life; I’d devoted 90 or 100 hours a week to that organization. I thought it was my life’s work. Then it was gone.

Time. To Ask the Right Questions.

Once upon a time there was a young woman who closed her eyes and dreamed. In her dream, she met another woman, much older than her, who looked just like her. The same eyebrows, same smile, and same sense of style.

Why Our Best Decisions Often Look Bad

A few days ago, I was sitting with the CEO of a medium-sized manufacturing company talking through our 2018 strategic roadmap, when he shared an interesting reflection, “Why have so many of my best decisions been the ones few others understand at first?

The Gift of Difficult People

Three years ago, my company, Avanoo, was still in its infancy. We were four people and not much more than a vision and a team crazy enough to believe we could achieve it. Somehow, we’d just closed a deal with a large, well-known consumer brand.